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Showing posts with the label SEO Techniques

How Google assesses the ‘authority’ of web pages

Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. Rather, Google looks at a variety of undisclosed metrics which may even vary from query to query.The original authority metric: PageRankWhen Google first began, it did have a single authority figure. That was called PageRank, which was all about looking at links to pages. Google counted how many links a page received to help derive a PageRank score for that page.Google didn’t just reward pages with a lot of links, however. It also tried to calculate how important those links were. A page with a few links from other “important” pages could gain more authority than a page with many links from relatively unremarkable pages.Even pages with a lot of authority — a lot of PageRank — weren’t guaranteed to rocket to the top of Google’s search results, however. PageRank was only one part of Google’s…

How many links a single page can have ?

What is a reasonable amount of links per page? This can be a hard question to answer because what is "reasonable" really depends on many factors.

It would be reasonable to have twenty or thirty links on a three page website about a hotdog stand, and it would be reasonable to have 500 links if you are a major news site like CNN.

For the vast majority of people reading this, I would say 100 links is the true upper limit of links you want to have on a page (and this is what Google used to recommend). You should think of your users It is important to realize that visitors are usually on the internet to find information quickly.
If you have dozens of links to resources covering one subject, consider making a new page on that subject and moving your links to that page. This allows a more user friendly way for your visitors to find what they are looking for. In general the more links you have on a page, the more organized you need to make that page. Some sites (like for …

Top 9 Benefits of Blogging for Business - 2017

SEO Recommendation for Blog

Benefits of Blogging for Business:

1. Helps to Drive traffic towards website
You add more content to your site, more pages from your domain become indexed in search engines. This improves organic search visibility and increases website traffic.

Helps to Drive Traffic towards website - SEO Leap
2. More chance to convert traffic into lead
A blog with high-quality content also helps build brand loyalty, further increasing your conversion rates.

3. Builds authority in your industry
Probability that consumers are familiar about the brand and availability of the product. Creating brand awareness is one of the key steps in promoting a product.

4. Insight into your audience
Blog analytics allow you to track readers, click-through, popular topics, shares and comments.

5. Increase Page and Domain Authority
As you build up authority in your niche, this breeds trust and familiarity.

6. Helps to target more Keywords
Having more content is the best way to rank for long-tail quer…

Types of Facebook Ad for Business growth

Generate traffic towards your website:
A most common advantage of Facebook Advertising is generating a social traffic towards website. It helps to increase brand awareness, reach target audience in and around your locality. Domain Ad
Supported Placement: Right column

·Page Post Link
Supported Placement: Right Column, Newsfeed and Mobile

Get Lead/Sale your product:
Multi-Product (Carousel)
Supported Placement: Newsfeed and Mobile
Dynamic Product Ads (DPA)
Supported Placement: Right Column, Newsfeed and Mobile.
Lead Ads
Supported Placement: Newsfeed and Mobile
Supported Placement: Newsfeed and Mobile Only
Likes & Engagement for Your Page
Page Like
Supported Placement: Right Column, Newsfeed and Mobile
Page Post Photo
Supported Placement: Right Column, Newsfeed and Mobile
Page Post Video
Supported Placement: Right Column, Newsfeed and Mobile
Page Post Text
Supported Placement: Right Column, Newsfeed and Mobile

Installs for Mobile or Desktop Apps
Mobile App
Supported Placement: Mobile

Advanced Off Page SEO Techniques of 2017

Off Page SEO is a set of Methods to increase the website ranking in Search Engine Result Page and to increase traffic towards website through Organic and Referral.

Top 15 Off-Page SEO Techniques 2017:

1. Social Networking Sites

Social media networks are a major resource for both small and big businesses that are looking to promote their brands on the Internet.

2. Blogging
A blog (a truncation of the expression weblog) is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries ("posts"). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.  Source -
3. Blog Marketing
Blog marketing is any process that publicizes or advertises a website, business, brand or service via the medium of blogs.
4. Forum Marketing
Forums are a place to discuss about all, it’s nothing but conversation. Many people w…

Steps to filter multiple IP address (with a single filter) in Google Analytics

When setting up Google Analytics for a client, one of the first things I do is create an ‘Internal Traffic Filter’. For sites with low traffic volumes, it’s imperative to have the most accurate data possible – so removing internal traffic from you and your client will help.
To begin filtering out internal hits from you and your client, you will need to ensure that both parties have a Static IP address(es) that you can specifically target with a filter.
Filters can be applied at the ‘View’ Level of your individual accounts within Google Analytics. Any data or hits that are excluded by a filter cannot be recovered later, so it’s best practice to keep an unfiltered view of your data too.

Select the Property View that you wish to apply the Internal Traffic Filter to.
Filtering a Single IP Address
As an example, If all internal traffic from your agency comes from a sole IP, filtering hits from this location is relatively straight forward. Follow the steps in the diagram below to create a n…

Top Search Engine Optimization Tools helps to increase Search Engine Ranking

Ranking website in Search Engine Result page for targeted keywords as well user queries is most difficult part in Search Engine Optimization. Increase a visibility of website in SERP is the mail of goal of Search Engine Optimization Experts. SEO expert follows different tactics to generate traffic towards website through organic or referral for business enhancement. Optimizing On page factors in website to initiate the organic traffic towards website.
Search Engine Optimization Tools that increase Serach Engine Ranking of your website. Google offered some basic tools like Webmaster and google Analytics to analyse the traffic, user engagement and source of traffics, Goal, keyword planner, etc. but those raw data that confuse the normal business person.
I would like to suggest some Search Engine Optimization Tool helps to increase Search Engine Ranking:  SEMRushAuthority LabsMozYoastBuzzStreamAhrefsNinja OutreachRaven ToolsWeb CEO OnlineCognitive SEO
Related Articles : SEO Leap | SEO Upd…

What is Twitter Card and its Types

What is Twitter Card?
Twitter card is a set of Meta Tag that enables any website to rich object and it use to drive qualified traffic to website. When you share your website URL in twitter, a Twitter card pull content from the meta tags of Twitter card and expose in stylish.
Usage of Twitter Card:
Drive Traffic from Twitter.Increase More Viability on Twitter.Increase Followers engagement.Brand image promotionGet Impressive visual from Twitter card.Help to get more followers.

Types of Twitter Cards
Summary CardSummary Card With Large ImageApp CardPlayer CardLead Generation Card
Related Articles : SEO Leap | SEO Update 2017 | Off Page SEO 2017 | On Page SEO | Upcoming SEO Update 2017 | SEO Tutorial 2017 | SEO News

How to Create a Rich Snippet for Organization

What is Rich Snippet ?
Snippets—the few lines of text that appear under every search result—are designed to give users a sense for what's on the page and why it's relevant to their query. If Google understands the content on your pages, we can create rich snippets—detailed information intended to help users with specific queries.

What is Schema Structure Data ?

Schema is a type of microdata that helps the search engine to parse and interpret the data from the webpage. It used to provide the richer search results for a relevant query. Create a Rich Snippet for Organization:Step1: Copy the below code and Paste in Notepad <script> {   "@context": "",   "@type": "Organization",   "name": "",   "address": {     "@type": "PostalAddress",     "streetAddress": "",     "addressLocality": "",     "addressRegion": "", …

Top 15 On Page SEO Techniques 2017 to Rank in First Page

A set of Top 15 On Page activities for beginners to optimize their website as SEO Friendly. On Page Techniques helps to improve the website ranking in search results and drive traffic towards website. Google crawler fetches the whole website content to index the website for user search query. In order to fetch the website efficiently by search engine bots, the On page activities are required.

Related Articles : SEO Leap | SEO Update 2017 | Off Page SEO 2017 | On Page SEO | Upcoming SEO Update 2017 | SEO Tutorial 2017 | SEO News
Top 15 On Page SEO Techniques 2017 to Rank in First Page:Place Keywords In TitleAdd Keywords In Meta DescriptionMark Title With H1 And H2 TagsUse Image To Enhance The PostAdd Structure DataDrop Keyword In First 100 Words.Seo Friendly URLResponsive DesignAdd Some Outbound LinksIncrease Internal LinksHigh Speed Loading SiteLong Tail KeywordsInclude Social Sharing ButtonsUse Quality ContentAvoid Short Content

How to check qualified backlinks ?

Tips to Analyse Qualified Backlinks of your website

what does mean by Qualified Backlinks? 
Backlinks means a link created on other website which hyperlinked towards website or Web page. A qualified backlinks means a backlink created in high page  rank website, high traffic website, content wealthy website.

Why backlink is important?
In OFF Page SEO techniques, backlink creation is more impartant because search engine bots give high priority to qualified backlinks.  To list a website for targeted keywords in search results, backlinks play a vital role in website listing.

Key factors to Analyse Qualified Backlinks:
Initially check the backlinks of your website using SEO tools. Pick the domain which generate more backlinks.  

1. Domain Age analysis
Check  the age of the domain, search engine give more preference to aged domains. If a domain age is more than 3 years then it would be a highly recommendable website. 2.  Authority of the Link
Domain age, keyword relevance and other items all go into…

Release Critic Review Snippet - Update Schema Guidelines

Google released a New critics Review Schema extension has also updated  Local business reviews Guidelines. A new scheme Guidelines are significant different than the previous schema guidelines.Google New Scheme Review Guidelines:1. Snippets must not be written or provided by the business or content provider unless they are genuine, independent, and unpaid editorial reviews.2. Reviews must allow for customers to express both positive and negative sentiments. They may not be vetted by the business or restricted by the content provider based on the positive/negative sentiment of the review before submission to Google.

3. Reviews cannot be template sentences built from data or automated metrics. For example, the following is not acceptable: "Based on X number of responses, on average people experienced X with this business."

4. Reviews for multi-location businesses such as retail chains or franchises can only be submitted for the specific business location for which they were writ…

Google Penalize Mobile website that shows Intrusive Interstitial

Today, Google announces two major update for mobile search results in 2017. Google gave red alert to all the mobile website who is showing pop-up ads and Intrusive interstitial. Google Upcoming Update for Mobile Search Results in 2017:• Remove Mobile Friendly Label in Search Results, But mobile friendly criteria will continue. • Penalize a mobile website that contain more ads like pop-up, ads cover screen, etc. Remove Mobile Friendly Label: Google says that, 85% of the pages from all the website meet the mobile friendly criteria. To keep search results uncluttered, Google remove mobile friendly label. Penalize mobile website contain Intrusive Interstitial: Google statement as follow:
Pages that show intrusive interstitial provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after January 10, 2017, pages where content is not eas…

Latest OFF Page SEO techniques

Latest off-page SEO techniques: 1. “Accelerated Mobile Pages” optimization. 2. Competitor Analysis 3. High Page Speed Optimization 4. Link website with Wikipedia 5. Guest Blogging 6. WebSite Schema Markup 7. Breadcrumbs Implementation 8. Site Navigation Schema Markup 9. Social Bookmarking Submission with Signature 10. Active in Social Media Marketing

Related Articles : SEO Leap | SEO Update | Off Page SEO | On Page SEO | Upcoming SEO Update | SEO Tutorial | SEO News