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How Google assesses the ‘authority’ of web pages

Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. Rather, Google looks at a variety of undisclosed metrics which may even vary from query to query.The original authority metric: PageRankWhen Google first began, it did have a single authority figure. That was called PageRank, which was all about looking at links to pages. Google counted how many links a page received to help derive a PageRank score for that page.Google didn’t just reward pages with a lot of links, however. It also tried to calculate how important those links were. A page with a few links from other “important” pages could gain more authority than a page with many links from relatively unremarkable pages.Even pages with a lot of authority — a lot of PageRank — weren’t guaranteed to rocket to the top of Google’s search results, however. PageRank was only one part of Google’s…

URLS Can Now Be Submitted to Google SERP

A recent update from Google now allows users to submit URLs directly to Google’s index through Google’s SERP.Directly indexing your links is now easier than ever. All you need to do is go to www.google.com, type in “submit URL to Google” and Google will work its magic. Just kidding, Google will display a customized knowledge graph-esque box at the top of Google’s SERP. You can then submit your URL to Google’s index.The ingenuity of this update lies in its simplicity while being able to deliver results. What Google did was that they simply emulated the functionality and form of the original public submit URL form tool. The twist is that instead of opening the public submit URL form tool website, Google simply displays an interactive knowledge graph-esque answer box in the SERP.Google is making it easier for webmasters and SEO specialists to index their websites. What is the benefit of indexing, you ask? Well long story short, indexing is Google’s way of storing (the correct term is ‘in…