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How Google assesses the ‘authority’ of web pages

Google’s fight against problematic content has drawn renewed attention to a common question: how does Google know what’s authoritative? The simple answer is that it has no single “authority” metric. Rather, Google looks at a variety of undisclosed metrics which may even vary from query to query.The original authority metric: PageRankWhen Google first began, it did have a single authority figure. That was called PageRank, which was all about looking at links to pages. Google counted how many links a page received to help derive a PageRank score for that page.Google didn’t just reward pages with a lot of links, however. It also tried to calculate how important those links were. A page with a few links from other “important” pages could gain more authority than a page with many links from relatively unremarkable pages.Even pages with a lot of authority — a lot of PageRank — weren’t guaranteed to rocket to the top of Google’s search results, however. PageRank was only one part of Google’s…
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URLS Can Now Be Submitted to Google SERP

A recent update from Google now allows users to submit URLs directly to Google’s index through Google’s SERP.Directly indexing your links is now easier than ever. All you need to do is go to, type in “submit URL to Google” and Google will work its magic. Just kidding, Google will display a customized knowledge graph-esque box at the top of Google’s SERP. You can then submit your URL to Google’s index.The ingenuity of this update lies in its simplicity while being able to deliver results. What Google did was that they simply emulated the functionality and form of the original public submit URL form tool. The twist is that instead of opening the public submit URL form tool website, Google simply displays an interactive knowledge graph-esque answer box in the SERP.Google is making it easier for webmasters and SEO specialists to index their websites. What is the benefit of indexing, you ask? Well long story short, indexing is Google’s way of storing (the correct term is ‘in…

Top 10 Techniques to Decrease Bounce Rate

What is Bounce Rate?
Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing on to view other pages within the same site. Source -
List of Top 10 Techniques to Decrease Bounce Rate: Optimize Website Speed.User Friendly Web Design or Site Architecture.Reduce 404 Issue.Mobile CompatibilityRight Keyword to Right Webpage.Reduce PopUp in Website.Use Low Size ImagesPost Niche content Optimize Nonperforming Pages.Increase User Engagement in website.

How many links a single page can have ?

What is a reasonable amount of links per page? This can be a hard question to answer because what is "reasonable" really depends on many factors.

It would be reasonable to have twenty or thirty links on a three page website about a hotdog stand, and it would be reasonable to have 500 links if you are a major news site like CNN.

For the vast majority of people reading this, I would say 100 links is the true upper limit of links you want to have on a page (and this is what Google used to recommend). You should think of your users It is important to realize that visitors are usually on the internet to find information quickly.
If you have dozens of links to resources covering one subject, consider making a new page on that subject and moving your links to that page. This allows a more user friendly way for your visitors to find what they are looking for. In general the more links you have on a page, the more organized you need to make that page. Some sites (like for …

Top 9 Benefits of Blogging for Business - 2017

SEO Recommendation for Blog

Benefits of Blogging for Business:

1. Helps to Drive traffic towards website
You add more content to your site, more pages from your domain become indexed in search engines. This improves organic search visibility and increases website traffic.

Helps to Drive Traffic towards website - SEO Leap
2. More chance to convert traffic into lead
A blog with high-quality content also helps build brand loyalty, further increasing your conversion rates.

3. Builds authority in your industry
Probability that consumers are familiar about the brand and availability of the product. Creating brand awareness is one of the key steps in promoting a product.

4. Insight into your audience
Blog analytics allow you to track readers, click-through, popular topics, shares and comments.

5. Increase Page and Domain Authority
As you build up authority in your niche, this breeds trust and familiarity.

6. Helps to target more Keywords
Having more content is the best way to rank for long-tail quer…

Types of Facebook Ad for Business growth

Generate traffic towards your website:
A most common advantage of Facebook Advertising is generating a social traffic towards website. It helps to increase brand awareness, reach target audience in and around your locality. Domain Ad
Supported Placement: Right column

·Page Post Link
Supported Placement: Right Column, Newsfeed and Mobile

Get Lead/Sale your product:
Multi-Product (Carousel)
Supported Placement: Newsfeed and Mobile
Dynamic Product Ads (DPA)
Supported Placement: Right Column, Newsfeed and Mobile.
Lead Ads
Supported Placement: Newsfeed and Mobile
Supported Placement: Newsfeed and Mobile Only
Likes & Engagement for Your Page
Page Like
Supported Placement: Right Column, Newsfeed and Mobile
Page Post Photo
Supported Placement: Right Column, Newsfeed and Mobile
Page Post Video
Supported Placement: Right Column, Newsfeed and Mobile
Page Post Text
Supported Placement: Right Column, Newsfeed and Mobile

Installs for Mobile or Desktop Apps
Mobile App
Supported Placement: Mobile

Advanced Off Page SEO Techniques of 2017

Off Page SEO is a set of Methods to increase the website ranking in Search Engine Result Page and to increase traffic towards website through Organic and Referral.

Top 15 Off-Page SEO Techniques 2017:

1. Social Networking Sites

Social media networks are a major resource for both small and big businesses that are looking to promote their brands on the Internet.

2. Blogging
A blog (a truncation of the expression weblog) is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries ("posts"). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page.  Source -
3. Blog Marketing
Blog marketing is any process that publicizes or advertises a website, business, brand or service via the medium of blogs.
4. Forum Marketing
Forums are a place to discuss about all, it’s nothing but conversation. Many people w…